How Keywords for Internet Advertising Can Get You in Trademark Trouble

Google a name-brand product and what do you see? Yes, somewhere on the page will likely be a link to the company’s website, but your search may also trigger a number of sponsored-link advertisements for competitors. You might guess that the name-brand search term is keyed to bring up a competitor’s link. But did you know that this is a cutting-edge example of what might be trademark infringement?