Michael J. Hertz practices in the firm’s Corporate and Business Law and Intellectual Property sections, focusing his practice on corporate and intellectual property matters for both closely held and public companies.

His experience includes merger and acquisition and contract drafting and review for companies in high-tech and other industries. He files and prosecutes state and federal trademark applications and copyright applications. In that role, he has represented clients in administrative proceedings in federal and state court as well as before the U.S. Patent and Trademark Office.

Prior to joining Woods Rogers, Mike had the privilege to clerk for the Honorable Jackson L. Kiser, U.S. District Court Judge for the Western District of Virginia in Danville.

He serves numerous nonprofit organizations including Renovation Alliance, Ronald McDonald House Charities of Southwest Virginia, and Total Action for Progress.

Mike is regularly ranked as a go-to attorney for Intellectual Property matters by Virginia Super Lawyers and Best Lawyers as well as Virginia Business magazine’s Legal Elite list.

Mike earned his undergraduate degree from the University of Virginia and his law degree from Wake Forest University. While in law school, Mike served as an editor of the Wake Forest Law Review.

Attorney Perspectives

Speaking Engagements

  • Roanoke Small Business Development Center | Understanding Intellectual Property and the Value of Trademarks
    September 29, 2022
  • Central Virginia Small Business Development Center | Trademarks: The Value of Protecting Your Business Goodwill
    November 11, 2021
  • The Launch Place - Internet of Things - Trends, Law & Funds | Intellectual Property
    July 10, 2018

Seminars + Events

  • Key Legal Issues in Higher Education
    March 1, 2018

Recognition